US insurance comparator landscape

Largest publicly listed pure-play US insurance lead-gen marketplace; >90% of 2025 revenue from auto. Connects consumers to carriers and independent agents on a pay-per-performance basis; panel size not disclosed as a single number.

Cambridge-based AI-driven auto comparison agency that acquired Compare.com (Inspop USA) in March 2023; positions as the largest standalone independent US auto-comparison agency.

Austin-based auto-led comparison engine that has layered on a licensed in-house agency in all 50 states; markets the largest US auto-insurance comparison panel by carrier count.

New York life-led multi-line broker, now the consumer arm of Zinnia (Eldridge-backed life & annuity tech platform). Distinctive for its advisor-assisted online life-insurance funnel; carrier panel varies by line and is not published as a fixed number.

First online individual health-insurance marketplace (sold the first internet IFP policy in 1998); today a Medicare-leaning licensed marketplace with a long-tail dental/vision panel (270+ dental carriers). H.I.G. Capital holds a preferred convertible position from a 2021 financing.

Original 1985 term-life price-comparison agency, now a Medicare-led three-segment licensed agency (Senior, Life, Auto & Home). Owns end-to-end consumer-to-policy fulfillment via licensed agents on commission rather than third-party lead-handoff.

Dominant CMS-approved Enhanced Direct Enrollment (EDE) platform for ACA, processing the majority of off-Healthcare.gov individual marketplace enrollments. Serves both consumers directly and 60,000+ producing agents/brokers via carrier-branded enrollment URLs. Last priced round was 2017; revenue not disclosed.

One of the original (2010) US insurtech marketplaces; pivoted from personal P&C aggregation to a small-business / commercial-leaning digital broker. Now Brown & Brown's digital small-commercial and cyber distribution arm via the CoverHound and CyberPolicy brands; deal value not disclosed.

Largest publicly-traded independent personal-lines agency franchisor in the US. ~2,600 producers (2,113 franchise + 489 corporate at YE 2025) quoting across 200+ carriers via a corporate + franchise channel; founder family retains control via dual-class structure.

LA-based programmatic ad-exchange for insurance customer acquisition; powered $2.2B in 2025 spend across 1,150+ active partners (carriers, agents, publishers). Largest holder is White Mountains Insurance Group (~24% diluted), reflecting its origin as a White Mountains-funded spinout.