Flyreel vs Nearmap — Risk imagery for US insurance, 2026.
Flyreel (4 named carriers) and Nearmap (9 named carriers) both sit at the risk imagery layer. Zero customer overlap in the public roster — they are addressing different segments of the same stack layer.
Last verified 2026-04-22 · methodology
TL;DR
- Flyreel has 4 publicly-named carrier deployments; Nearmap has 9. Both at the risk imagery layer.
- Zero customer overlap in the public roster. Flyreel and Nearmap are addressing different carriers within the same stack layer.
- Generation contrast: Flyreel is ai-native; Nearmap is modern.
- Ownership contrast: Flyreel is a subsidiary of RELX (LexisNexis Risk Solutions); Nearmap is PE-owned (Thoma Bravo).
- Analyst coverage: 1 firm cover both, 4 only Flyreel, 1 only Nearmap.
Customer overlap
| Bucket | Count |
|---|---|
| Named on Flyreel only | 4 |
| Named on Nearmap only | 9 |
| Named on both | 0 |
| of which US-named on at least one side | 0 |
Only on Flyreel
- State Auto Insurance (US)
- Mercury Insurance (US)
- Jewelers Mutual Group (US)
- The Philadelphia Contributionship (US)
Only on Nearmap
- Kin Insurance (US)
- Arch Insurance (US)
- Ohio Mutual Insurance Group (US)
- Allied Trust Insurance Company (US)
- Frederick Mutual Insurance Company (US)
- Germania Insurance (US)
- Stillwater Insurance Group (US)
- Zurich North America (US)
- Travelers (US)
Counts derived from 17sourced carrier-deployment entries across both vendor cards. Aggregate-only statements (e.g. “16 of the top 20”) excluded.
Stack position
Ownership and corporate context
Flyreel
- Type
- subsidiary
- Parent
- RELX (LexisNexis Risk Solutions)
- Acquired
- 2022
Source: LexisNexis Risk Solutions
Carrier-segment specialization
Analyst coverage differential
Both covered by
- Carrier Management · Flyreel (2020: Flyreel Raises $10M for AI Underwriting and Claims Technology) · Nearmap (2023: Nearmap Announces Agreement to Acquire Betterview — property-intelligence consolidation)
Only Flyreel cited by
- Insurance Innovation Reporter (2020: Flyreel Announces $10 Million Series A Financing)
- Coverager (2024: Flyreel expands to commercial property)
- InsTech (2021: Cole Winans: Founder & CEO, Flyreel: Know your risk; the self-service property inspection tool helping insurers & their clients)
- VentureBeat (2019: Google's Gradient Ventures invests in AI insurance underwriting startup Flyreel)
Only Nearmap cited by
- Thoma Bravo (2022: Thoma Bravo Completes Acquisition of Nearmap Ltd)
Recent news (last 12 months)
No news items in the last 12 months for either tool.
Sourced limitations
- Flyreel is a self-service inspection tool, not an aerial-imagery product. It depends on the policyholder (homeowner, jeweler, commercial occupant) completing a guided smartphone walk-around; conversion rates and response bias vary by carrier and by line. It complements — rather than replaces — aerial/satellite imagery vendors such as Cape Analytics (Moody's) and Nearmap/Betterview (Thoma Bravo), which see properties whether or not the insured cooperates.Source: InsTech
- Acquisition terms were not disclosed. Morgan Partners acted as exclusive financial advisor to Flyreel; Covington & Burling advised on legal. Flyreel is now sold under the LexisNexis Flyreel brand, and customer disclosures at the Flyreel level effectively stopped after the June 2022 close — carriers are referenced via the LexisNexis Risk Solutions parent distribution rather than as standalone Flyreel logos.Source: Morgan Partners
- Post-acquisition product roadmap is driven by LexisNexis, not by the Flyreel team's original AI-native priorities. Flyreel for Commercial launched in January 2024 and Flyreel for Claims launched in February 2025 — both framed as data-suite extensions of the LexisNexis insurance platform (loss history, prior policy, MVR) rather than as standalone AI products.Source: LexisNexis Risk Solutions
Limitations published on Phidea are sourced to the underlying citation and reflect what is publicly named — not an exhaustive list. Consult the vendor card for the full record.
Frequently asked
- Do any carriers run both Flyreel and Nearmap?
- Not in Phidea's public roster. Across 13 sourced carrier-deployment entries on both vendor cards, zero carriers appear on both. The two tools are addressing different carriers within the same stack layer.
- Who owns Flyreel and Nearmap?
- Flyreel is a subsidiary of RELX (LexisNexis Risk Solutions). Nearmap is PE-owned (Thoma Bravo).
- Are Flyreel and Nearmap the same generation of tool?
- No. Phidea classifies Flyreel as ai-native and Nearmap as modern. Generation reflects the underlying technology era — legacy is pre-cloud, modern is cloud SaaS with classical ML, AI-native is built around deep learning or LLMs from day one. For carriers picking between them, the generation gap usually matters more than feature comparison.
- Which has more named US carriers?
- Nearmap has the larger publicly-named US roster: Flyreel 6, Nearmap 9. Public-roster size is a coverage signal, not a quality signal — vendors with stronger NDAs may have larger actual US footprints than the public count shows.
- Where are these tools positioned in the insurance stack?
- Both sit at the risk imagery layer. Flyreel replaces physical pre bind inspection, third party inspection vendor; Nearmap replaces physical pre bind inspection.