CRM / distribution
Broker and agency technology, policyholder engagement, embedded infrastructure.
Vendors by generation
AI-native (5)
- Boost Insurance
API-based insurance infrastructure platform that packages compliance, capacity, and technology into a turnkey insurance-as-a-service stack for insurtechs, MGAs, and embedded distribution partners across the US P&C market.
- Cover Genius
Global embedded-insurance infrastructure platform whose XCover distribution engine lets the world's largest digital companies sell warranty, travel, shipping, auto, and home protection at checkout across 60+ countries and all 50 US states via a single API.
- Embroker
AI-native US digital insurance brokerage and MGA for business insurance — D&O, EPL, cyber, tech E&O, professional liability and commercial package coverage — serving startups, technology companies, law firms, biotech, real estate, accountants and financial professionals through the proprietary Embroker ONE platform, with reinsurance capacity from Munich Re and Everest Re and a 2024 fronting partnership with Everspan.
- Newfront
AI-native US commercial insurance broker and employee-benefits platform. Newfront places business insurance and total-rewards programs for middle-market clients, with a proprietary data platform (Navigator, Benji) and AI tools for benefits Q&A, contract review and quote comparison.
Parent: Willis Towers Watson (WTW) - Zelros
AI platform for insurance distribution — recommending the right product to the right customer at the agent's or bancassurance teller's point of sale. 15 named European carriers and bancassurance partners in production, headquartered in Paris.
Modern SaaS (8)
- Applied Epic
Cloud-based agency management system for mid-market and enterprise independent insurance agencies. Manages P&C and benefits operations, policy lifecycle, pipeline, quoting, submissions, accounting, and reporting from a single platform.
- Ask Kodiak
Commercial-lines appetite and eligibility platform that centralizes carrier appetite, rating, and product eligibility data for distribution partners via API and web interface.
- Bold Penguin
Commercial-lines submission exchange and quoting platform for agents, brokers, MGAs, and carriers. Uses AI agents to extract, enrich, score, and route submissions from prospecting to bind.
- iPipeline
End-to-end cloud platform for life and annuity new-business workflow, underwriting, policy administration, and producer distribution.
- Salesforce Financial Services Cloud for Insurance
Salesforce's insurance-specific CRM — Financial Services Cloud combined with the former Vlocity Insurance industry cloud — covering producer and distribution management, policyholder 360, agent/broker portals, and guided processes for quote, service, and claims.
Parent: Salesforce, Inc. - Sureify
Digital engagement platform for US life and annuity carriers spanning quoting and e-application (LifetimeACQUIRE), policyholder self-service (LifetimeSERVICE), agent portals (LifetimeAGENT), and post-issue engagement (LifetimeENGAGE).
- Vertafore AMS360
Cloud-based agency management system for independent insurance brokers and agents; centralizes policy, accounting, compliance, document management, and client communications.
- Zywave
Broker-facing SaaS platform for US and UK insurance agencies and brokerages. Bundles sales enablement, quoting, employee-benefits client communication, and an extensive library of agency marketing and compliance content.
Parent: Clearlake Capital Group
Legacy
No tools on this generation yet.
Carriers named on this layer
Every carrier publicly cited by any vendor on the CRM / distribution layer. Appearance here means the carrier is named in at least one fiche on this layer with a source.
- +Simple
- Acrisure
- Alliant Insurance Services
- American Family
- AssuredPartners
- AssurOne
- AXA
- Booking Holdings
- BPCE
- Brighthouse Financial
- Brown & Brown Insurance
- BTIS
- Canopius US
- CIP
- Crédit Agricole
- eBay
- Everest Re
- Everspan
- Farmers Insurance
- Fisher Brown Bottrell
- Hiscox
- HUB International
- Intuit
- John E. Peakes Insurance Agency
- John Hancock
- La Banque Postale
- Liberty Mutual
- MAIF
- Markel
- Marsh McLennan Agency
- Miller
- Munich Re
- National Life Group
- Nationwide
- Navy Mutual
- Nephila
- New York Life
- Pie Insurance
- Principal Financial Group
- RenaissanceRe
- Ryanair
- SeatGeek
- Shopee
- The Baldwin Group
- The Richards Group
- Top 100 US insurance brokerages
- Travelers
- Vantis Life
- Wayfair
About this layer
Phidea classifies every tool into one of 16 canonical US insurance stack layers, chosen by the tool’s centre of gravity rather than its newest feature. This page is the single URL for everything on the crm / distributionlayer — the vendors, the carriers that use them, and the news that’s moved the category recently. Generation classification (legacy, modern saas, ai-native) is defined on the methodology page.