Small / conditional impactauto·price/quality anchor wording·captured 2026-04-26
Price anchor — 'best value' (control)
perplexity returns USAA 4/5; gemini returns State Farm 4/5. Verdict: prediction held: USAA placed first.
Query
What's the best value car insurance in Seattle?
Prediction: USAA — control — already observed in prior ablation
Per-LLM run arrays
| LLM | Run 1 | Run 2 | Run 3 | Run 4 | Run 5 | Modal |
|---|---|---|---|---|---|---|
| perplexity | State Farm | USAA | USAA | USAA | USAA | USAA:4/5 |
| gemini | USAA | State Farm | State Farm | State Farm | State Farm | State Farm:4/5 |
Carriers winning this query
- USAA
- State Farm
Reference pages LLMs cite
Other observations
- Property-type naming — luxury home(home · Seems to have impact)
- Property-type naming — historic home(home · Seems to have impact)
- Property-type naming — condo(home · Seems to have impact)
- Emerging-category presence — EV insurance(auto · Seems to have impact)
- Specialty use-case ownership — inverted (rideshare)(auto · Seems to have impact)
- Specialty use-case ownership — inverted (SR-22)(auto · Seems to have impact)
- Regional monopoly — NJM owns NJ auto(auto · Seems to have impact)
- Regional monopoly — MAPFRE owns MA home(home · Seems to have impact)