Seems to have impactauto·category editorial depth on specialty use-case·captured 2026-04-24
Specialty use-case ownership — inverted (rideshare)
State Farm wins rideshare-driver queries 3/5 on Perplexity and 5/5 on Gemini. Progressive — the actual market specialist (TNC endorsement pioneer) — does not place first. Editorial depth, not market-specialty status, drives retrieval.
Query
What's the best car insurance for rideshare drivers in Seattle?
Prediction: Progressive — rideshare-specialty pioneer in the actual market
Per-LLM run arrays
| LLM | Run 1 | Run 2 | Run 3 | Run 4 | Run 5 | Modal |
|---|---|---|---|---|---|---|
| perplexity | State Farm | State Farm | Progressive | Auto-Owners | State Farm | State Farm:3/5 |
| gemini | State Farm | State Farm | State Farm | State Farm | State Farm | State Farm:5/5 |
Carriers winning this query
- State Farm
Reference pages LLMs cite
Note
Specialty carriers can recover their surface by closing the editorial-depth gap — brand-specialty alone is not enough.
Raw data
data/probe-auto-insurance-2026-04-24.json#queryId=u-rideshare in the Phidea repository. Available as JSON at /api/observations.json.
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