Seems to have impacthome·comparison-site dependence·captured 2026-04-24
Comparison sites are the dominant Perplexity citation surface
Across 8 US cities × Perplexity in the multi-city probe, ~58% of unique citation hosts are consumer-comparison sites: NerdWallet, The Zebra, Bankrate, Policygenius, Insurify. Every winning carrier in the observations above is named on at least one of these sites in the matching category.
Reference pages — author-supplied
Raw data
data/probe-multi-city-2026-04-24.json#provider=perplexity in the Phidea repository. Available as JSON at /api/observations.json.
Other observations
- Property-type naming — luxury home(home · Seems to have impact)
- Property-type naming — historic home(home · Seems to have impact)
- Property-type naming — condo(home · Seems to have impact)
- Emerging-category presence — EV insurance(auto · Seems to have impact)
- Specialty use-case ownership — inverted (rideshare)(auto · Seems to have impact)
- Specialty use-case ownership — inverted (SR-22)(auto · Seems to have impact)
- Regional monopoly — NJM owns NJ auto(auto · Seems to have impact)
- Regional monopoly — MAPFRE owns MA home(home · Seems to have impact)