Seems to have impacthome·comparison-site dependence·captured 2026-04-24
Comparison sites are the dominant Perplexity citation surface
Across 8 US cities × Perplexity in the multi-city probe, ~58% of unique citation hosts are consumer-comparison sites: NerdWallet, The Zebra, Bankrate, Policygenius, Insurify. Every winning carrier in the observations above is named on at least one of these sites in the matching category.
Reference pages LLMs cite
Raw data
data/probe-multi-city-2026-04-24.json#provider=perplexity in the Phidea repository. Available as JSON at /api/observations.json.
Other observations
- Property-type naming — luxury home(home · Seems to have impact)
- Property-type naming — historic home(home · Seems to have impact)
- Property-type naming — condo(home · Seems to have impact)
- Emerging-category presence — EV insurance(auto · Seems to have impact)
- Specialty use-case ownership — inverted (rideshare)(auto · Seems to have impact)
- Specialty use-case ownership — inverted (SR-22)(auto · Seems to have impact)
- Regional monopoly — NJM owns NJ auto(auto · Seems to have impact)
- Regional monopoly — MAPFRE owns MA home(home · Seems to have impact)